THE POWER TO PERSUADE:
These lines have been taken from a magazine published by Toastmasters International and I thought them very appropriate as openers. I have adapted them for our purpose, but you can replace the story with one of your own using descriptive, emotional and visual words.
“I was talking with someone the other day about working capital and they told me that cash flow was the most important thing to them. That wouldn’t be important to you would it?”
“This got me thinking about the last time I had sufficient cash which allowed me to relax.
Imagine sitting on a beach in Malaysia with the soft white sand, the tropical rain forest surrounding you with the sounds of whispering trees blowing in the pleasant afternoon breeze and the warm water lapping at your feet while sipping a cool cocktail. You have the piece of mind that there is positive cash flow in your life which allows you to relax. Imagine if you will – who would want that?”

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